Commission on Culture and Tourism

Serving as a soft power intellect within ASAD’s geocultural strategic framework, the Commission on Culture and Tourism positions culture not solely as an aesthetic expression, but as a geopolitical sphere of influence, a diplomatic narrative tool, and a vector of collective memory. By reinterpreting Türkiye’s historical depth, architectural lexicon, and cultural projections, the commission transforms these elements into strategic assets on the global stage.

Through multidimensional initiatives such as thematic diplomacy routes, cultural expeditions, culinary diplomacy programs, and architectural memory mapping, it articulates the global language of culture with strategic intent. Integrated with foreign missions through cultural attaché models, it institutionalizes Türkiye’s narrative presence as a lasting diplomatic imprint. The aim is not mere promotion, but the strategic integration of culture’s formative, persuasive, and directive qualities into the architecture of international decision-making.